Bet2Go has announced plans to add Better, the UK’s newest name in betting, to its list of clients. The deal will see Better becoming available to Bet2Go’s growing number of online and mobile users.

Bet2Go allows users to compare odds, place bets and manage their bookmaker account online or on the move via their mobile handset. Founded in 2001, Bet2Go has quickly become a successful mobile and online odds comparison and sports betting application.

This latest move will see Better joining Ladbrokes, Sportingbet, Paddy Power, Victor Chandler and Blue Square as the sixth major bookmaker to be made available through the Bet2Go platform.

Udi Jacobi, VP sales & marketing at Cellectivity, Bet2Go’s parent company, commented: “This is fantastic news for all our users, Better is an exciting new bookmaker with an impressive commitment to quality, not only does this improve what we as Bet2Go offer our users, but further demonstrates our ongoing efforts to provide the very best in online and mobile sports betting.”

Matt Prendergast, head of online marketing at Better added: “Our simple mission is to make every aspect of the customer experience a better one, by joining forces with Bet2Go we believe we can significantly enhance our potential reach and of course the user experience.”